fbpx Skip to content


Looking to boost your knowledge about building a business that truly changes lives? Including yours?

Check out one of our upcoming seminars and surround yourself with other minds from the industry. We love providing the environment for Affiliate owners and coaches to come together and learn from each other. Check the dates below and see if one is close to your area. 


Affiliate Engineering

This is the anti-seminar. As seminar instructors ourselves for the last decade, we knew the last thing the market needed was another seminar. So we built this workshop instead. The gym owner is enough! The last thing you needed was more information, just better action and implementation, and that is the objective of this workshop.

6 Figure Coach

Affiliates and coaches can add so much to the community they serve. Yet in order for that to happen, affiliates need to generate revenue, and coaches need to earn income. No, it “ain’t about the money” but it is about longevity. Income is about staying power. Without an income great coaches have limited time frames. This is why we developed this seminar.



These curated retreats allow like-minded individuals to experience something truly unique together. We assemble groups of people to join in on organized retreats where everyone can learn and grow. Come explore with us on one of these amazing getaways!

stay up-to-date, sign up for our newsletter.

Newsletter Sign Up




Join us as we discuss all things related to owning a CrossFit Affiliate and helping Affiliate owners find freedom. Hosted by Tony Ronchi & Lisa Kirkman.



A podcast centered around helping CrossFit coaches build and attain wealth. Join us as we explore the CrossFit landscape, industry news, and so much more.

Check out our blog

money rolls

Trading Money For Time

Most of us have a memory or two of the brighter sides of childhood. Unending summer…

Read More
Spock and captain kirk

Feelings Vs. Logic

Satisfaction is not the cause of great work, it is the result. As humans, we are…

Read More
girl walking around gym

6 Questions To Clarity

Business is hard, it’s in no short order a virtual cornucopia of distraction. In any single…

Read More