Posts Tagged ‘selling’

Hard-Wired to Buy: How the Brain Builds Buyers

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BY: TONY RONCHI Your brain contains a tiny structure that drives massive decisions: the amygdala. This neural center doesn’t just handle fear — it’s central to all decision-making. It constantly evaluates stimuli, shaping how we perceive value and risk. And guess what it hates more than anything? Ambiguity. In a simple experiment, participants were given…

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BY: TONY RONCHI I don’t even have to justify my suspicion with a google search, I suspect, and borderline at least know, that Sale’s is likely the most hated, and avoided word in business. To which I can understand why. Its very nature is heavy, and icky, it feels like manipulation and somewhere inside our…