Posts Tagged ‘entrepreneurship’
Hard-Wired to Buy: How the Brain Builds Buyers
BY: TONY RONCHI Your brain contains a tiny structure that drives massive decisions: the amygdala. This neural center doesn’t just handle fear — it’s central to all decision-making. It constantly evaluates stimuli, shaping how we perceive value and risk. And guess what it hates more than anything? Ambiguity. In a simple experiment, participants were given…
Read MoreYour Partnership With Death
BY: TONY RONCHI The pursuit of certainty is a partnership with death. We procrastinate to prove we’re still alive, that time remains in our grasp. It might sound morbid, but the only absolute certainty in life is that we all will die. The irony? Most people attempt to feel alive by pursuing certainty rather than…
Read MoreInfinitely Scalable Podcast: When Tough Guys Trade Fear for Love — With Mike Giardina
Mike Giardina has spent decades grinding. Being tough. Gritty — in the U.S. Navy, as an Operations Specialist 2nd Class. As a high-level CrossFit athlete and Seminar Staff Flowmaster. And as a survivor of trauma. He’d grown up dodging the shrapnel of his father’s explosive outbursts, using drugs to cope. He watched friends overdose around…
Read MoreThe Irony of Identity
BY: TONY RONCHI Everyone wants to be special, but no one wants to be individual. This reveals a deeper truth: Most people don’t want to risk being wrong or making mistakes. Many affiliate owners hope that by blending in, they’ll eventually stand out. I understand this completely — running a business can be overwhelmingly difficult…
Read MoreYou’re the Constant
BY: TONY RONCHI Every soundbite and talking point you can come across as an affiliate owner and CrossFitter proclaims how incredibly effective the methodology is. Yet there is an absolute drought of success stories among affiliate owners themselves. They help their clients improve their lives; meanwhile, they remain stuck. They are healthy, yet unhappy. They…
Read MoreCrossfit Gym Growth: Focus on Your Core Four
BY: TONY RONCHI If there were only 4 major moves to make your goal happen, what are they and how would you find them? This is a key question in the coaching model. With our 1:1 coaching clients they have no shortage of goals, and even worse, distractions. Helping them be successful is not a…
Read MoreDeep Work: Boost Productivity and Success for CrossFit Affiliate Owners
BY: TONY RONCHI As CrossFit affiliate owners, we pride ourselves on our work ethic. The intensity and ability to tackle difficult tasks are virtues ingrained in our community. But have you ever wondered if all this hard work is truly meaningful? The Dilemma of Hard Work Hard work doesn’t inherently produce satisfaction or meaningful results.…
Read MoreEmbrace Diverse Perspectives for CrossFit Self-Improvement and Success
BY: TONY RONCHI We’ve all heard the advice: “Want to excel? Learn from the masters.” It’s a seductive idea. Who wouldn’t want to learn painting from Picasso or entrepreneurship from Elon Musk? But what if this conventional wisdom is steering us wrong? A fascinating study at Northwestern University challenges this notion. Economists tracked thousands of…
Read MoreThe Power of Focus: Essential Steps to Building a Thriving CrossFit Affiliate
BY: TONY RONCHI Running a successful CrossFit affiliate comes with its own set of unique challenges—balancing member engagement, growing your business, and maintaining personal well-being can be overwhelming. To help gym owners streamline their approach, we’ve created The 3 Essential Steps of Effective CrossFit Affiliate Owners, an ebook that provides practical guidance for cutting through the…
Read MoreEmotions vs. Logic: Elevate Your Personal & Gym Performance
BY: TONI RONCHI Satisfaction is not the cause of great work, it is the result. As humans, we are a feely bunch, and these feelings although sometimes confusing are generally well guided. It’s our interpretation of them that gets logically confusing. As feelings go, you have undoubtedly felt yourself vibrating before. Not in the literal…
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