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Posts Tagged ‘Affiliate Owners’

The Irony of Identity

A woman holds a medicine ball at the bottom of a squat

BY: TONY RONCHI Everyone wants to be special, but no one wants to be individual. This reveals a deeper truth: Most people don’t want to risk being wrong or making mistakes. Many affiliate owners hope that by blending in, they’ll eventually stand out. I understand this completely — running a business can be overwhelmingly difficult…

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You’re the Constant

Athletes use the SkiErg, facing away from the viewer.

BY: TONY RONCHI Every soundbite and talking point you can come across as an affiliate owner and CrossFitter proclaims how incredibly effective the methodology is. Yet there is an absolute drought of success stories among affiliate owners themselves. They help their clients improve their lives; meanwhile, they remain stuck. They are healthy, yet unhappy. They…

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Master Surgical Compassion for Deeper Client Connections

A coach and athlete in conversation.

BY: TONI RONCHI Coaching, the age-old art of trying to get humans to do what you tell them and titling yourself appropriately for doing so. Yet despite that seemingly simple ideation of what Coaching is, it is so much more.  Coaching vs training Let’s start with the basics. If you are reading this, there’s an…

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The Power of Cohesive Teams in CrossFit Gyms

BY: TONY RONCHI In the world of business, especially in niche markets like CrossFit, there’s a prevailing myth that success hinges on exceptional individuals. However, research tells a different story – one that emphasizes the power of cohesive teams over individual brilliance. The Surprising Truth About Smart Teams Contrary to popular belief, the smartest teams…

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Empower Your Gym: Cultivate Self-Reliance Over Traditional Advice

Athletes high-five each other in a gym.

Everyone at some point finds themselves, simply not where they wanted or worse, expected to be. “Just a little guidance would be nice” commonly wished upon. From all angles, that seems like a perfectly logical request. If I dont like where I am, and I know someone who was once here, and is now not,…

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Transform Your Sales Strategy: From Telling to Selling

A coach works with an athlete deadlifting a kettlebell.

BY: TONY RONCHI I don’t even have to justify my suspicion with a google search, I suspect, and borderline at least know, that Sale’s is likely the most hated, and avoided word in business. To which I can understand why. Its very nature is heavy, and icky, it feels like manipulation and somewhere inside our…

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Harness Care and Confidence to Transform Your CrossFit Gym

Blurred image of athletes lifting kettlebells in a gym.

BY: TONY RONCHI I am thankful there is a screen, an internet connection, and software between us. On the other end of this video call is a hulking example of a human, and he is not pleased currently. I am certain there would be violence if this call was in person. His stature is not…

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Implement the Potato Protocol for Effective Gym Communication

One woman hold a barbell on her back while another spots her.

BY: TONY RONCHI We have spent thousands of hours now with affiliate owners, as well as other business owners and high performers. Do you know what the most consistent nuisance across the board is? Boundaries. It just happens to be particularly bad inside an affiliate, and it makes complete sense. Boundaries “They don’t leave me…

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Intention vs In-Tension: Harness the Power of Purposeful Action

A woman holds her head in her hand while on an exercise machine.

BY: TONY RONCHI There is no shortage of notable attributes of the successful. Grab a handful, sit them around the table, interview them and your head would spin with considerations of contributions to success. As in, what made them successful. But if you boil almost all of them down (not literally of course) there is…

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Everyone Over the Fence: Cultivating Team Development

Two athletes sitting on the floor of the gym high-five each other.

BY: TONY RONCHI Let’s assume if you are reading this that you have reached a certain level in business in which you have begun accumulating team members, employees, staff. Whatever you wish to call it. If not, let’s at least assume you have accrued enough awareness to realize you will at some point in the…

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