Posts by Tony Ronchi
If You Pray for Rain, You Have To Accept the Mud
BY: TONY RONCHI “If you pray for rain, you have to accept the mud.” A fitting quote with endless depth. When catching up with a fellow entrepreneur friend, this was his response when asked how he was doing. Despite his measurable success, I was reminded that entrepreneurship is more of a partnership with dualities than…
Read MoreHard-Wired to Buy: How the Brain Builds Buyers
BY: TONY RONCHI Your brain contains a tiny structure that drives massive decisions: the amygdala. This neural center doesn’t just handle fear — it’s central to all decision-making. It constantly evaluates stimuli, shaping how we perceive value and risk. And guess what it hates more than anything? Ambiguity. In a simple experiment, participants were given…
Read MoreYour Partnership With Death
BY: TONY RONCHI The pursuit of certainty is a partnership with death. We procrastinate to prove we’re still alive, that time remains in our grasp. It might sound morbid, but the only absolute certainty in life is that we all will die. The irony? Most people attempt to feel alive by pursuing certainty rather than…
Read MoreThe Irony of Identity
BY: TONY RONCHI Everyone wants to be special, but no one wants to be individual. This reveals a deeper truth: Most people don’t want to risk being wrong or making mistakes. Many affiliate owners hope that by blending in, they’ll eventually stand out. I understand this completely — running a business can be overwhelmingly difficult…
Read MoreYou’re the Constant
BY: TONY RONCHI Every soundbite and talking point you can come across as an affiliate owner and CrossFitter proclaims how incredibly effective the methodology is. Yet there is an absolute drought of success stories among affiliate owners themselves. They help their clients improve their lives; meanwhile, they remain stuck. They are healthy, yet unhappy. They…
Read MoreMaster Surgical Compassion for Deeper Client Connections
BY: TONI RONCHI Coaching, the age-old art of trying to get humans to do what you tell them and titling yourself appropriately for doing so. Yet despite that seemingly simple ideation of what Coaching is, it is so much more. Coaching vs training Let’s start with the basics. If you are reading this, there’s an…
Read MoreThe Power of Cohesive Teams in CrossFit Gyms
BY: TONY RONCHI In the world of business, especially in niche markets like CrossFit, there’s a prevailing myth that success hinges on exceptional individuals. However, research tells a different story – one that emphasizes the power of cohesive teams over individual brilliance. The Surprising Truth About Smart Teams Contrary to popular belief, the smartest teams…
Read MoreEmpower Your Gym: Cultivate Self-Reliance Over Traditional Advice
Everyone at some point finds themselves, simply not where they wanted or worse, expected to be. “Just a little guidance would be nice” commonly wished upon. From all angles, that seems like a perfectly logical request. If I dont like where I am, and I know someone who was once here, and is now not,…
Read MoreTransform Your Sales Strategy: From Telling to Selling
BY: TONY RONCHI I don’t even have to justify my suspicion with a google search, I suspect, and borderline at least know, that Sale’s is likely the most hated, and avoided word in business. To which I can understand why. Its very nature is heavy, and icky, it feels like manipulation and somewhere inside our…
Read MoreHarness Care and Confidence to Transform Your CrossFit Gym
BY: TONY RONCHI I am thankful there is a screen, an internet connection, and software between us. On the other end of this video call is a hulking example of a human, and he is not pleased currently. I am certain there would be violence if this call was in person. His stature is not…
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