Discover your unique crossfit affiliate owner Archetype
Map Your Unique Path to Success
After thousands of hours working with CrossFit affiliate owners like you, we've made a crucial discovery: There is no single "affiliate owner" identity. You're as unique as your gym, and your path to success should be, too.
Our innovative Archetype Assessment reveals the distinct personality type that drives how you see opportunities, solve problems, and build your business. This isn't just another business assessment — it's the key to tapping into your authentic leadership style and ending the frustration of trying to fit into a one-size-fits-all approach.
Why Your Archetype Matters
Are you a “Maverick Visionary” who thrives on innovation and pushing boundaries? A “Strategic Architect” who excels with systems and operational excellence? Or perhaps a "Community Cultivator" focused on building meaningful connections?
Understanding Your Archetype Means:
- Finally getting business development tailored to how you think and operate.
- Leveraging your natural strengths instead of fighting against them.
- Making decisions with confidence rather than second-guessing yourself.
- Finding clarity on which growth strategies will actually work for you.
- Building a gym that reflects your unique vision, not someone else's template.
Freedom through self-awareness
The first step to transformation is awareness. Until now, affiliate owners have been lumped together, creating frustration and turmoil as diverse leaders try to follow identical paths.
Your archetype isn't a box — it's your liberation. It's permission to build your business your way, with strategies aligned to your natural tendencies and strengths.
What You'll Discover
- Your primary archetype and how it shapes your business decisions.
- Your unique strengths and how to leverage them for maximum impact.
- Potential blind spots and practical strategies to address them.
- Personalized recommendations for growth based on your specific profile.
- A framework for confident decision-making aligned with your natural instincts.
Join the Movement
Be part of the revolution that's changing how affiliate owners approach business growth to build more authentic, successful gyms.
Beyond "One Size Fits All"
After thousands of hours working with CrossFit Affiliate owners, we discovered something crucial: Not all owners are the same. This insight, while seemingly obvious, has been largely overlooked in traditional business coaching models.
For too long, affiliate owners have been lumped together under a single identity: "gym owner." If you've ever been in a room full of affiliate owners, you've witnessed the frustration this creates. Different personalities with different needs, all receiving the same advice.
We recognized that true transformation begins with understanding these fundamental differences.
The Archetype Framework
Our research revealed clear patterns in how affiliate owners perceive their businesses and approach challenges. These patterns can be observed in a three-part framework: Primary Perception Bias, Mindset Orientation, and Individual Trait Indicators.
Primary Perception Bias
- Creative Bias: These owners are driven by curiosity, innovation, and problem-solving. They see their affiliates as canvases for possibilities.
- Certainty Bias: These owners thrive on systems, information, and predictable processes. They see their affiliates as structures to optimize.
Mindset Orientation
- Entrepreneurial: Vision-focused problem-solvers who constantly seek new opportunities.
- Intrapreneurial: Systems-oriented operators who excel at implementing and refining processes.
Individual Trait Indicators
Further shaping each owner's approach are 10 key trait indicators that combine to form eight distinct archetypes, each with its own worldview, strengths, and challenges.
foundational Principles
Why This Matters
Understanding your archetype isn't just interesting — it's transformative. It provides:
- Self-awareness: Recognize your natural tendencies and blind spots.
- Targeted growth: Focus on strategies aligned with your archetype.
- Effective communication: Connect with coaches, staff, and members in ways that resonate.
- Personalized solutions: Apply business principles in ways that work for your unique approach.
The Path Forward
We believe the first step to meaningful change is awareness. Our assessment liberates you from the generic "gym owner" label and reveals your true entrepreneurial identity — creating a foundation for targeted growth and development that actually works for you.
Discover your archetype and transform your business through the power of self-awareness.
Infinitely Scalable Podcast
Join us as we discuss all things related to owning a small business and helping owners everywhere find freedom. Hosted by Tony Ronchi, Cary Hair, Andrew Charlesworth and Jay Vera.
