There’s an abundance of help in the fitness business industry: hundreds of mentors, gurus, and guides. They deal in information, telling you what’s worked for them.

We are coaches, and we deal in behavior — and what works for you.

Through a relationship built on understanding and compassion, we strip away the distractions of “what” to get to the root of “why”: Because only when you understand how you got into this situation will you see the way out.

If you’re a CrossFit affiliate owner, you’ve seen this concept at work in your clients. The athlete who practices drill after drill but can’t get a muscle-up? They need a coach to help them become aware of the movement patterns (behaviors) that don’t serve them and find ones that do. 

Or that longtime client who’s downloaded all the meal plans but still can’t lose weight? They don’t need to be told “veggies, not candy bars.” They need someone to ask them why they eat candy bars instead of veggies — someone to help them get out of their own way. 

Mentors give advice.

Coaches drive development.